What Are The 3 P’S Of Licensing?

What companies use licensing?

partnerships, keeping the licensing business strong and growing in the years ahead….As a result, figures may be affected by recent changes in currency exchange rates.DISNEY CONSUMER PRODUCTS.


Warner Bros.


Nickelodeon & Viacom Consumer Products.



Sanrio.More items….

How do licensors get paid?

The Licensor receives a perpetual/time bound payment as a percentage of sales in regards for using the intellectual property. You can take for example – an earning from copyright, patent on new products, and consumer product licensing more. Royalties and license are members of same royal family.

How does licensing a brand name work?

As a reminder, licensing your brand means you give another company permission to use your brand’s logo, name, or other intellectual property (IP) on their products. And you don’t have to be a behemoth brand to make it happen. If your brand has value, even locally or within a targeted niche, you can license that brand.

What is officially licensed?

1 adj Official means approved by the government or by someone in authority.

What is licensing in strategic management?

Licensing is a transfer-related market entry strategy. It involves a company (known as the licensor) granting permission to a company in another country to use its intellectual property for a defined time period.

What are the types of licensing?

What are the different types of software licenses?Public domain. This is the most permissive type of software license. … Permissive. Permissive licenses are also known as “Apache style” or “BSD style.” They contain minimal requirements about how the software can be modified or redistributed. … LGPL. … Copyleft. … Proprietary.

What does licensing a product mean?

A product (or merchandise) license allows licensees to leverage popular IP to create branded products, usually for a specific period of time. Once the rights have been secured, the licensee manufactures product using the licensed IP, and in return pays the licensor a royalty for its use.

What are the four types of licenses?

There are 3 general types of driver’s licenses: (1) the commercial driver’s license; (2) the chauffeur’s license; and (3) the personal vehicle driver’s license. The 3 types of commercial drivers are Class A, B, and C licenses.

What is an example of brand licensing?

A good example is Toyota and Lexus; the Lexus brand was introduced by Toyota into the US market because in that market, the Toyota brand was viewed as a value brand. Another example is where a manufacturer will allow a store, such as Walmart or Sears, to have their name on their product.

What are two forms of licensing?

Licensing activity comes in two forms: Licensorsgive licenses to others; licensees receive licenses from others.

What do licensing agreements look for?

Here are 10 points to address in any licensing agreement:Exclusive or non-exclusive. In an exclusive license, the intellectual property holder is licensing the work only to one person, for that particular use/territory. … Territory. … Use. … Attribution. … Derivative works. … Confidentiality. … Time frame. … Termination.More items…•

What are two possible risks involved with licensing?

Loss of control of the licensee manufacture and marketing operations and practices leading to loss of quality. Risk of having the trademark and reputation ruined by a incompetent partner. The foreign partner also can become a competitor by selling its production in places where the parental company has a presence.

What is a licensing strategy?

Definition: A business arrangement in which one company gives another company permission to manufacture its product for a specified payment. There are few faster or more profitable ways to grow your business than by licensing patents, trademarks, copyrights, designs, and other intellectual property to others.

What are the advantages of licensing?

The advantages of a licensing arrangement include:quick, easy entry into foreign markets, allowing a company to “jump” border and tariff barriers.lower capital requirements.potential for large return on investment (ROI), which can be realised fairly quickly.More items…•

What are the disadvantages of licensing?

Disadvantages of licensing patentsloss of control (partially or fully) over your invention.relying on the licensee’s ability to effectively commercialise your patent.risk of poor strategy or execution damaging the product success.poor quality management damaging your brand or product reputation.